Siyuan Li
Graphic Designer & Video Editor
Phone:
+34 664881689
+86 15110173575
Email:
Languages:
Chinese (Mandarin)
English
Spanish
Native
Professional (C2)
Business (C1)
A Bit About Me
I've finished my studies in graphic design in the UK and I'm currently living in Spain, Barcelona. My primary focus lies in motion graphic design. Additionally, I possess proficiency in web design, typography design, and branding. I'm a hardworking person, I'm open to learning new skills in my job.
Key Skills
Professional level (3-7 years experience)：Photoshop, Adobe Illustrator, Premiere Pro, After Effects, InDesign, Adobe Dimension, Figma, Wix, WordPress, Microsoft Office
Intermediate level (1-2 years experience)：SketchUp, Cinema 4D, Adobe Xd
Work Experience
2023 Feb. - 2024 Nov.
Gamanity Health and Cosmetics
2024 June - 2024 Sep.
HRB Education
2022 Aug. - 2022 Oct.
We Are Love Int. Comp.
Gamanity is a cosmetic brand based in Leicester, UK, that sells skincare products to European countries. My main responsibilities include:
-
Video Editing: Researching and referencing competitors' operational models and visual styles. Establish the company's brand identity and target consumer profile. Precisely utilizing visual styles that align with the target audience, accumulating photography materials, using Photoshop and Lightroom for photo retouching. After integrating materials, creating content based on instructions, editing promotional videos using After Effects and Premiere Pro, and managing TikTok, Instagram, and YouTube accounts.
-
Website Design & Management: Independently built the company’s official website using WordPress and Wix, handling the visual design, typography, layout, interactive animations, and multilingual translations. Additionally, integrated programming scripts to embed features such as surveys, Google Reviews, and Instagram Feeds. Later, managed and maintained the website while optimizing SEO based on marketing department requirements.
-
App Design: Designed the brand's app prototype using Figma, further refining it into a fully interactive prototype. Created a video presentation of the final design using Ae and published it on the company’s LinkedIn and YouTube accounts.
-
Print Material Design: Designed the company's brand brochure using InDesign and translated it into Spanish. Responsible for layout adjustments, illustrations, and interactive elements such as QR codes. Later, created a series of posters and other printed materials for company events.
HRB Education is an educational institution based in Leicester, UK, primarily focused on producing GCSE course explanation videos on YouTube. My responsibilities include:
-
Storyboard Creation: Create storyboards based on video scripts, organizing initial drafts using Photoshop and Procreate, and presenting them to the project lead for final adjustments.
-
Illustration Design: Following the studio's visual style, gathering reference images, and creating vector illustrations using Adobe Illustrator.
-
Video Editing: Animating vector illustrations in After Effects and adding post-production effects such as motion typography, transition design, indicator animations, 3D image animations, audio editing, background noise reduction, and lip-syncing character animations to the voiceover.
Video example: https://www.youtube.com/watch?v=rsBRVE93hOk
We Are Love is a curation company based in Barcelona, specializing in organizing exhibitions, concerts, and other large-scale events. My responsibilities included:
-
Website Design & Management: Managing the company website using Wix, updating exhibition schedules and event details.
-
Print Material Design: Creating promotional materials for exhibitions based on the marketing department’s requirements, handling layout and illustration design using Photoshop and InDesign. This included designing brochures, posters, and social media promotional graphics for publication.
-
Video Post-Production: Editing event recordings after exhibitions, adding bilingual (Spanish-English) subtitles, and preparing the final cut for paid access on the company’s website.
-
Event Management: Assisting with ticket sales and validation, guiding attendees through the venue, setting up exhibition spaces, and providing Spanish-English translation support for international participants.
Company website: https://www.we-arelove.com
Project
2021 Sep. - Now
Self-media account management
Creating and managing content for social media accounts, now has 20 thousand followers, primarily focused on fan works related to games and anime. Among them, a fan animation of Nintendo's Kirby received 1.19 million views.
Currently, the account has 17 video posts, including:
Two videos with over 1 million views.
One video with over 500,000 views.
Two videos with over 100,000 views.
Four videos with over 10,000 views.
Six videos with over 1,000 views.
The video production process includes:
-
Drafting and visualizing storyboards using Photoshop and Procreate.
-
Creating assets using Photoshop, Illustrator, and Procreate.
-
Editing and post-production using After Effects and Premiere Pro.
Awards
D&AD New Blood Prize 2024
D&AD is a world-class graphic design award, with the New Blood Prize specifically established for young designers. Each year, over 100 outstanding designers and their works from around the world are selected and awarded by different companies.
The winning piece I created was an animated advertisement for Adobe Express, with a duration of one minute. The entire project was independently developed by me, involving preliminary research, storyboard design, character design, and final editing. The main tools I used were Photoshop, Illustrator, After Effects, Premiere Pro, and Procreate.
https://www.dandad.org/awards/new-blood/2024/adobe/4383/take-a-break/
Placement and Internship Awards Loughborough University 2023
Loughborough University Outstanding Internship Award. Due to my outstanding performance, I received a recommendation letter after the internship.
The main highlights are:
I started drafting the website design concept after the first meeting, presented the visual web design interface in the second meeting, and actively demonstrated my design concept. I have a positive and creative work attitude. In addition, I took the initiative to take over the video editing work and was praised for my efficient output.